
Our Books
Superteams
The Science, Secrets, and Wisdom of High-Performing Teams
The ultimate playbook for building exceptional teams, Superteams unveils game-changing insights from the most comprehensive study of elite groups ever conducted. Discover a treasure trove of proven strategies that can transform your team into a superteam.
Decoding Greatness
How the Best in the World Reverse Engineer Success
Decoding Greatness is an essential guide to learning from the best, sharpening your skills, and igniting breakthrough ideas. A national bestseller, Decoding Greatness earned an Axiom Award for Business Innovation and was named one of the year’s best non-fiction books by Amazon editors.
The Best Place to Work
The Art and Science of Creating an Extraordinary Workplace
The Best Place to Work translates over a thousand research articles into actionable strategies that any reader can use to elevate their team’s performance and create an extraordinary workplace. A must-read for anyone serious about transforming their organization.

Praise for Dr. Friedman’s Books
THE BEST IDEAS OF THE WEEK
Eye-Opening Insights for Stronger Teams, Delivered to Your Inbox
We sift through the latest research so you don’t have to.
Each week, receive the most valuable, actionable strategies for building better teams—and living a more productive, fulfilling life.
And it’s free, no strings attached.
Turning rigorous science into actionable strategies.
ARTICLES
Explore some of our most popular articles, packed with research-backed strategies for improving team performance, boosting creativity, and solving problems.
Superteams Assessment
Where Does Your Team Rank?
See how your team compares to the best and discover practical steps to elevate performance. Whether you're a leader or a team member, you have the power to make your team stronger—starting today.